IBC's expertise in strategic partnership development and public relations played a pivotal role in the 2020 Census. As a trusted partner, we fostered collaboration, built strategic alliances, and amplified community engagement. Our comprehensive approach included leveraging our expertise in advertising, marketing, and public relations to maximize participation and reach traditionally hard-to-reach populations.
Through our strategic efforts, we expanded the partnership network by 600%, establishing over 2,000 community partnerships. We facilitated committees and working groups, bringing together government entities, community organizations, and business leaders to ensure comprehensive participation in the Census. Our team provided training and speeches to government officials at all levels, enhancing their understanding and support.
By executing tailored community outreach strategies and serving as the team leader for the State of Delaware, IBC demonstrated our commitment to inclusivity and collaboration, ultimately contributing to a successful and accurate 2020 Census.
IBC's expertise in marketing, public relations, and community engagement was instrumental in driving awareness and utilization of the State of Delaware Department of Labor's workforce development programs. Through our strategic approach, we reached over 20,000 residents in New Castle County, connecting them with valuable resources and services.
By leveraging our deep relationships with community influencers and utilizing targeted marketing strategies, we successfully built awareness and promoted the Department's offerings. Our efforts included community events, strategic partnerships, and neighborhood job clinics that brought services directly to communities.
IBC's comprehensive approach, combining marketing, public relations, and community engagement, empowered the Department of Labor to expand its reach, strengthen its brand, and better serve the workforce development needs of the community.
IBC played a vital role in driving the growth and success of small businesses in Wilmington through our comprehensive design and consulting services. Our strategic approach included developing a database of businesses within a specific target zone in New Castle County and hosting informational workshops to raise brand awareness and engagement. By leveraging our expertise, we engaged over 400 businesses in the target zone, fostering connections and building relationships.
Additionally, we conducted an extensive series of 100 focus group interviews with small businesses to gain deep insights into their needs, challenges, and aspirations. This in-depth research allowed us to develop tailored strategies and solutions that addressed their specific concerns and helped them thrive in a competitive marketplace
IBC's strategic design services, including web development, logo design, graphics, and audio/video production, empowered True Access Capital to strengthen their brand identity and visibility within the small business and corporate community. Our partnership led to tangible outcomes, driving the growth and success of small businesses and contributing to the economic vibrancy of Wilmington.
IBC played a crucial role in driving the success of West Side Grows, a community initiative led by West End Neighborhood House, through our strategic marketing and partnership development services. Our comprehensive approach aimed to build a strong brand and engage the community effectively.
To create brand awareness, we developed compelling written, video, and audio marketing materials that resonated with the target audience. These materials showcased the mission and impact of West Side Grows, reaching over 5,000 community members during the initial launch phase. Additionally, our talented team designed a captivating logo that captured the essence of the organization.
In parallel, we focused on cultivating strategic alliances with key corporate partners. Through targeted partnership development, we identified and forged strong relationships that amplified brand awareness and facilitated mutual collaboration.
To measure the success of our efforts, we developed pre and post-surveys to assess brand recognition and outreach impact among the target service population. These surveys provided valuable insights into the effectiveness of our marketing strategy and guided future initiatives.
IBC's strategic marketing and partnership development services empowered West End Neighborhood House to make a significant impact in the community, fostering growth, and enhancing the organization's visibility and engagement.
IBC partnered with GreatSchools to raise brand awareness among parents in New Castle County, delivering a comprehensive marketing strategy combined with effective partnership development and public relations efforts.
To engage parents and increase brand visibility, we hosted impactful workshops and events that tapped into organizational networks, reaching over 10,000 parents. These interactions provided valuable opportunities to share the mission and benefits of GreatSchools, ultimately driving increased traffic to their website by 15%.
IBC's creative team crafted compelling written, video, and audio marketing materials that resonated with parents, capturing their attention and fostering brand awareness. These materials effectively communicated the organization's mission and services, empowering parents to make informed decisions regarding their children's education.
Furthermore, our team actively represented GreatSchools through media and community appearances, highlighting the organization's impact and forging strategic partnerships with state and local government entities. These collaborations amplified brand visibility and enhanced GreatSchools' influence in the education sector.
IBC's strategic marketing, partnership development, and public relations initiatives played a vital role in empowering parents, facilitating informed decision-making, and driving positive engagement with GreatSchools.